The idea at the base of the design is that the years of economic crisis could be considered particularly favorable to the stimulus of design creativity: from the origins of Italian design in the thirties, when Italian great designers have made exemplary works, to production districts (born in the seventies in small geographic areas between wealth of knowledge and excellence, based on local traditions and direct availability of raw materials) until the cutting edge forms of production and autonomy. A selection of more 600 works by authors including Fortunato Depero, Bice Lazzari, Fausto Melotti, Carlo Mollino, Franco Albini, Gio Ponti, Antonia Campi, Renata Bonfanti, Salvatore Ferragamo, Piero Fornasetti, Bruno Munari, Alessandro Mendini, Gaetano Pesce, Ettore Sottsass, Enzo Mari, Andrea Branzi, Ugo La Pietra until Martino Gamper, Formafantasma, Nucleo, Lorenzo Damiani, Paolo Ulian, Massimiliano Adami.