The Seven Obsessions of Italian Design
7 DEC 2007 - 25 GEN 2009
Work for the Triennale Design Museum began in 2004 with the building of the Design Library, the Historical Archive and the Documentation Centre. They then continued with the restoration of the Museum site until 2007, when the Museum was officially opened by the deadline and without interrupting even for one day the cultural events and exhibitions of La Triennale di Milano.
The architectural design for the restoration of the building and its conversion into a Museum is by Michele De Lucchi. All the exhibition areas of La Triennale have been adapted to meet international museum standards, including air conditioning in the Salone d’Onore. In particular, the most innovative architectural feature of Triennale Design Museum is the entrance via a bridge, so that the Museum is both inside the Triennale and also an independent body, visible as such. The scientific director of the Design Museum is Andrea Branzi. The Museum of La Triennale aims at being deeply innovative. Usually one goes to a museum just once or twice. The purpose, the challenge made by La Triennale is to have visitors come back twice a year. A scientific as well as emotional Museum that offers visitors an intriguing experience which makes them want to repeat it again.
On the one side, wide-spread scientific research portrays the history of Italian design from different perspectives, through different stories, interpretations, approaches, addressing the question “What is Italian design?”, from an idea of Italo Rota with Silvana Annicchiarico and Andrea Branzi. Italo Rota has been called as Museum Exhibition Designer. The history of Italian Design will be presented not only through a scene of domestic objects but also through a film-architectural contribution by Peter Greenaway (Ouverture. Blow your trumpet! 2000 year of Italian design) and Italian directors who will interpret the obsessions of Italian Design:
The Light of the Spirit
Lamps, beams, immaterial realities from the Baroque to the present;
Problematic elaboration of the popular comfort;
From the Futurists to the modern quest for instability, speed and the precarious;
Seeking the serial, the stackable, the washable;
The Theatre of Animism
From Pompei to the objects of contemporary theatre;
The Great and the Simple
From the early Christians to the current search for archetypes;
The Great Middle Classes and the Sanctity of Luxury
The initial basis of a social consensus surrounding Italian design and its reference to the sacred luxury of the Byzantines.
(Italiano) Direttore Silvana Annicchiarico
Cura scientifica Andrea Branzi
Museum Exhibition Design talo Rota
Ouverture Peter Greenaway