Follow the Triennale and discover other exclusive content

Opening time

Today we are open from 10.30 am to 8.30 pm

Opening time

Today we are open from 10.30 am to 8.30 pm

Brand Milano
The new storytelling

WED, 17 JAN 2018

Hundred authors - which represent Milano and its institutional, business, university, cultural, social and media system – offer their view about Milano new storytelling and in particular about the transformation during and after Expo.

11.30 am
Palazzo della Triennale

Associazione Brand Milano presents:  Brand Milano. The new storytelling
Promoted by Stefano Rolando
Foreword by Giuseppe Sala, Gianluca Vago
Edizioni Mimesis, november 2017

Presentation on Wednesday January 17th 2018 at 11.30  with the contribution of :
Mons. Luca Bressan, Arcidiocesi di Milano
Alberto Martinelli, President AEM
Pietro Modiano, President SEA
Stefano Rolando, IULM University Milan and Director Associazione Brand Milano

Introduction by 
Andrea Cancellato, General Director La Triennale di Milano and President Associazione Brand Milano
Gianluca Vago, Rector The University of  Milan

In the first section of the book, contributions about general characteristics and about the  new storytelling in literature, cinema, music, arts, architecture, media and on the web.
In the second section, an analysis of emerging phenomena (innovation, creativity, tourism).
In the third section, authors investigate about the relationship between tradition and innovation, some “view from the outside” and some sort of debate about the new Brand Milano, made by representatives of the economic, social and cultural environment.

Conclusions by Salvatore Veca, Emma Bonino and Giuseppe De Rita. Contributions by Piero Bassetti, Ferruccio de Bortoli, Luca Bressan,Andrea Cancellato, Enrico Valdani, Stefano Boeri, Cristina Messa, Alberto Meomartini, Alberto Martinelli, Antonio Calabrò, Stefano Paleari, Ernesto Galli della Loggia, Severino Salvermini, James Bradburne, Alexander Pereira, Dario Di Vico, Luisa Collina, Davide Rampello, Giangiacomo Schiavi, Andrea Boitani, Luca Pellegrini, Manuela De Carlo, Francesca Zajczyk and many others.


Follow us and discover other exclusive content

partners partners partners partners

© 2016 La Triennale di Milano – All Rights Reserved