The new storytelling
WED, 17 JAN 2018
Palazzo della Triennale
Associazione Brand Milano presents: Brand Milano. The new storytelling
Promoted by Stefano Rolando
Foreword by Giuseppe Sala, Gianluca Vago
Edizioni Mimesis, november 2017
Presentation on Wednesday January 17th 2018 at 11.30 with the contribution of :
Mons. Luca Bressan, Arcidiocesi di Milano
Alberto Martinelli, President AEM
Pietro Modiano, President SEA
Stefano Rolando, IULM University Milan and Director Associazione Brand Milano
Andrea Cancellato, General Director La Triennale di Milano and President Associazione Brand Milano
Gianluca Vago, Rector The University of Milan
In the first section of the book, contributions about general characteristics and about the new storytelling in literature, cinema, music, arts, architecture, media and on the web.
In the second section, an analysis of emerging phenomena (innovation, creativity, tourism).
In the third section, authors investigate about the relationship between tradition and innovation, some “view from the outside” and some sort of debate about the new Brand Milano, made by representatives of the economic, social and cultural environment.
Conclusions by Salvatore Veca, Emma Bonino and Giuseppe De Rita. Contributions by Piero Bassetti, Ferruccio de Bortoli, Luca Bressan,Andrea Cancellato, Enrico Valdani, Stefano Boeri, Cristina Messa, Alberto Meomartini, Alberto Martinelli, Antonio Calabrò, Stefano Paleari, Ernesto Galli della Loggia, Severino Salvermini, James Bradburne, Alexander Pereira, Dario Di Vico, Luisa Collina, Davide Rampello, Giangiacomo Schiavi, Andrea Boitani, Luca Pellegrini, Manuela De Carlo, Francesca Zajczyk and many others.