Meet the Media Guru
Future Ways of Living
WED, 29 JUN
Museo Nazionale della Scienza e della Tecnologia "Leonardo da Vinci"
“In 2002 I reflected on my career as a designer and design promoter and decided to join George Brown College to become a design educator – Ferrara says – This opportunity offered me the chance to work with youth, professionals in the city and with government and industry to experiment with creating a new kind of design paradigm: one that was interdisciplinary, global in outlook, digitally oriented and focussed on the potential for exchange and collaborative creation between faculty and students and these partners. Together, we could develop an ecology of innovation that would support societal transformation and development. Instead of creating designs, we work with the design levers of Position, Purpose, Time, Process, Content, and Team in order to co-design evolutionary strategies, while also working with the people we are designing for and thus bringing all useful resources together to imagine possible solutions and to create future ways of living that we want to live into. In my fifteen years working with the Institute, I have found that this effort towards design and systems thinking, this struggle to understand life’s flow of systems and how to transform them, has developed my personal sense of wisdom. This ongoing experience has allowed me to learn more then I ever could have imagined”.
On the occasion of the XXI Triennale di Milano, Meet the Media Guru presents, in co-production with the Triennale, Future Ways of Living, a cycle of events dedicated to directions in global innovation.
From 31 May to 27 July we will be bringing together a variety of ideas on the themes of design, future cities and sustainability. A voyage around the world offering unexpected points of view and opening up new perspectives that prompt us to say: “Oh, so there’s something else”.
The protagonists of the six events are John Thackara, Mugendi K. M’Rithaa, Jonathan Woetzel, Andrea Brandi and Kenya Hara, Luigi Ferrara and Arjun Appadurai, international public intellectuals who are accustomed to thinking about the world as a global village where new design scenarios are possible beyond the confines of national viewpoints.