MINI La Strada
Get connected to the MINI world at Triennale: outside of the Design Museum, MINI Connected stakes its own “google map” pin as a first step of the installation “MINI La Strada”. Take a break next to the oversized lettering YOU, where you find yourself reflected in the surrounding urban landscape or step directly into the entrance corridor where the MINI Coupe Concept awaits. Normally, MINI cars go down every road, but this time MINI brings the street life into the museum.
The “MINI La Strada” exhibition shows the MINI Coupé Concept in front of an abstract and graphically stylized city environment that fuses urban life with a delightfully surreal edge.
Just around the corner the exhibition room shows two MINI Scooter E Concepts, that are placed in the center of a Roundabout. Rotating in their complex and playful diorama setting, they are at home from every angle - just as MINI fits into any world. 51 years ago Issigonis signed the first compact car concept and today, thanks to MINI designers' ability to fill the traditional brand values with new meanings, the MINI Concept Coupe and the MINI Scooter E Concept reflect the current changes in urban mobility, developing new and fascinating perspectives.
Se 51 anni fa Issigonis firmava il primo concetto di automobile compatta, oggi, grazie alla capacità dei designer MINI di riempire con nuovi significati i valori tradizionali del marchio, la MINI Coupé Concept e il MINI Scooter E Concept riflettono sulle nuove esigenze di mobilità e le soddisfano elaborando nuove e affascinati prospettive.
By A Web Design