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Opening time

Today we are open from 10.30 am to 8.30 pm

Opening time

Today we are open from 10.30 am to 8.30 pm

BELIEVE

18 - 30 OCT 2016

Entrance
Free
When
Tuesday - Sunday
10.30 am - 8.30 pm
Where
Palazzo della Triennale
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The best social campaigns conducted by university students of the main universities and academies of communications in Lombardia

BELIEVE is the point of arrival of the project Originali d’Autore, an educational training and awareness path to young consumers about possible risks in the purchase of counterfeit products and the value of the original quality products.
Developed by a group of eight associations of protection of consumers in Lombardia – Movimento Difesa del Cittadino, Acu, Adiconsum, Cittadinanzattiva, Confconsumatori, Federconsumatori, Lega Consumatori and Unione Nazionale Consumatori – in collaboration with Regione Lombardia, the project is financed by the Ministry of Economic Development .
In the exhibition we present the best social campaigns conducted by university students of the main universities and academies of communications in Lombardia.
Choosing between the competing proposals of the advertising Contest “copyright Original”, thequality jury, made up of industry professionals, has decreed the three best campaigns. To this judjement Audience Award, voted on Facebook, has been added.
The campaigns are accompanied by a short path information on the consequences, often little known, related to the practice of counterfeiting. A path that we hope will be an reflection occasion to the visitor the occasion and conduce him in the future to a responsible behavior.

Credits


Curated by
Roberto Bernocchi

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