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Opening time

Today we are open from 10.30 am to 8.30 pm

Opening time

Today we are open from 10.30 am to 8.30 pm

Print is Art, Art is Print
A contemporary vision of the art of printing

12 JAN - 4 FEB 2018

Tuesday - Sunday 10.30 am - 8.30 pm
(Italiano) Palazzo della Triennale
A good observer can see in a print that magical interweaving of invisible threads that pass through the eyes and go straight to the heart. A subtle balance of colors, perfumes and materials all aimed at ennobling and enhancing the project, making it innovative and original and, above all, able to amaze and excite.

Print is Art, Art is Print it’s a Fontegrafica’s celebration, a graphic arts leading company, for years of cultural awareness to the graphic sector’s actors, which has seen the growth of experiences like “Imprinting” workshops, or the birth of Effepuntozero, an atelier that is already a reference point for internationally renowned artists and photographers.

The installation shows to a new and sensitive audience those hidden elements that the expert eyes of the printer can identify and enhance to elevate a simple print to a work of art.

With the “Case Study” presentation, a meeting that will anticipate the inauguration of the exhibition, four representative projects of this concept will be told through the words and eyes of their protagonists, highlighting the peculiarities of the “container of ideas” that, through skilled hands, are transformed into unique details that make a book, a magazine, a pack or any printed project, a real object with a high added value.

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